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A domain name is the identity that distinguishes you on the Internet, that identifies your company or projects your services or solutions. If you want to promote your brand or your business, a suitable domain name is essential. At UpTech World an advisor will give you excellent suggestions to help you discover the most suitable name according to your needs.

A website is a digital medium to promote products, services or information of interest, they are consulted through a computer, tablet or Smartphone.

They are made in the programming language HTML and HTML 5 and can contain databases and applications developed in Java Script, Ayax, PHP, ASP, etc.

A web page is a valuable marketing tool for any company that needs to obtain new clients by promoting products or services.

We can classify them as:

STATIC WEB PAGES: They are small sites that contain little information, do not have a content manager and their most common use is as virtual brochures of some service or products.

DYNAMIC WEB PAGES: They are small sites that have a content manager that allows the site administrator to modify the information at any time without having programming and design knowledge.

SELF-ADMINISTABLE WEB PAGES: These are sites that may have small or large amounts of information, they are built using a CMS (Content Management System), some of the most popular are: Wordpress and Joomla, they have various applications such as: forums, forms of contact, subscription to news, chats, etc., have a general administrator who in turn can authorize other users to manage certain sections of the page.

BLOGS: They allow the publication of news or comments through an administration panel, each published news can be commented on by other users.

VIRTUAL CATALOGS: They are websites that allow the publication of images and characteristics that correspond to products, they can be constantly modified based on the administrator's needs.

ONLINE STORES: These are sites that allow the publication of products or services and that can be purchased online by making a payment through electronic transactions, they have a product catalog, shopping cart and payment manager.

PORTALS: They are large internet sites that contain a lot of information arranged by categories, they can incorporate chats, forums, news, search engines and multiple online services.

Talking about business on the internet, today it seems to us an increasingly common topic and we can assure that the generations that are born and grow in this era, understand it, dominate and get involved in it, either as users or as entrepreneurs. However, it is still a very new concept with no formulas to guarantee that sales increase or more customers are attracted. But without a doubt, having a website as part of a good digital marketing strategy will be an important element in the business model.

The "Digital Marketing" are all those techniques and resources that through the use of the internet can be used to boost a business.

A MARKETING STRATEGY CAN BE MADE UP OF THE FOLLOWING ELEMENTS:

WEB PAGE: A page or website is a set of graphic elements and texts structured in a way that allows a message to be transmitted through an internet browser, companies and businesses through a web page transmit information about their products and services and establish a communication channel with its customers and users.

SEARCH ENGINE ADVERTISING: Search engine marketing or advertising (SEM, Search Engine Marketing) is a form of digital marketing that consists of promoting a website by gaining visibility (positioning) in search engines such as Google for certain words or search terms. Advertising can be through pay-per-click campaigns or organic or natural advertising.

EMAIL MARKETING: Email marketing (emailing or e-mailin) is the communication between a company and its customers or potential customers, through email messages. Email marketing was, for a long time, synonymous with spam and intrusive communications, however it is a technique that through correct practices can be a powerful promotional and communication tool for companies and businesses.

SOCIAL MEDIA: Social networks are digital platforms where groups of people interact and create a virtual community among themselves, companies can use these means to transmit messages in real time to users of these networks, the most used are: Facebook, Twitter, LinkedIn, Whatsapp, Instagram, Pinterest.

DATA MEASUREMENT: Data measurement, also known as web analytics is the collection and interpretation of information from a site or digital marketing strategy (website + social networks + search engine ads + email marketing) that is being carried out by a business or company. The interpretation of the results allows you to make decisions, continue with the strategy or correct it to achieve the objectives set.

ADVANTAGES OF DIGITAL MARKETING: The advantages of digital marketing are its affordable costs compared to traditional marketing media (Television, Radio and Newspapers), greater control and measurement of results, optimization and correction of strategies, better segmentation of the market you want to reach and a higher return on investment (ROI)

UpTech World, is a company specialized in web page design for companies, as well as in the generation of organic positioning strategies or natural positioning, UpTech World develop economic web pages, business web pages, web pages for e-commerce and self-administered web pages.

What is positioning?
Positioning is called the 'place' that a brand has in the mental perception of a client or consumer, which constitutes the main difference between it and its competition.

What is web positioning or search engine optimization?
Search engine optimization is the process of improving the visibility of a website in the “organic” or “pay-per-click” results of the different search engines, appearing in the first places of the search results is the main objective of any web design strategy.

What is organic positioning?
Also known as "natural positioning", it refers to generating a link in the form of an advertisement in the first results when producing a search through a "search engine", currently the best known search engine is Google, this type of positioning does not generate any payment to the search engine (pay per click), it is a slow process that can take a minimum of 6 months to be reflected successfully.

What is Pay Per Click positioning?
Through the use of phrases or words that are related to the commercial activity of a website, payments are made to the search engine to generate an ad in the first three positions of the search results, each time a user clicks on the ad. generates a charge that is deducted from a prepayment. At present the investment is usually high and the click of a user will not always be reflected in a purchase, the investment can be per day, week or month, when the balance is exhausted, the ads stop being published.

How long does it take to position a web page organically in the search engine?
The average time to obtain the first results when positioning a web page organically is 2 to 4 months, in some cases it may take a few days, however this depends on various factors, based on our experience UpTech World can highlight the following:
The relationship between your domain name and your business line
The use of an international domain (.com) or a country specific domain (.co.uk)
How broad is its content
How many competitors exist in your sector.

Is it possible to speed up the positioning process by Google organically?
It is not possible, the reason is due to the constant changes of the Google algorithm (mathematical process by which Google assigns a ranking value to a web page).

Is a small or basic page good for positioning?
Yes, a basic page allows you to obtain positioning value, however this value will always be limited to one or two search factors (phrase or keywords), normally this factor will be related to the domain name. If in the search results there are several better positioned competitors, it will be more difficult to obtain a better position if the page is small or basic.

What can I do if I want to obtain a better positioning value?
The more information sections your web page has, the greater chances of success you will be able to obtain,Up Tech World recommend integrating sections of definitions, frequently asked questions and expanding the information of your services with technical information.

A Mobile Application is essential

For some of us it would be very difficult to "live" without a mobile phone, so the question arises: do you think it is good for your brand to be present on a smartphone?

Without a doubt, some mobile applications have become indispensable in our life. We use apps for everything that has to do with work and the work environment, such as in our personal life, in our free time, to play sports, make purchases, manage trips or simply because it is the contact channel with a company or brand determined, in addition to a long etcetera.

Whether you are a small or large company, this interest or behavior that users have does not go unnoticed for your brand. In short, having a personalized mobile application and being present on users' smartphones means occupying a privileged place.

For companies, having their own mobile application has become a great support and an indispensable tool, both for the relationship and contact with employees and customers, as well as for their commercial and business development. Any company invests in the development of a personalized mobile application, since it is an added value and could make a difference with respect to the competition.

Direct contact with customers: Having your own mobile application allows you to be in contact with your employees and customers at any time and place. In this way, you ensure effective, safe and fast communication. For employees it is a way to better manage and organize time, which means both cost savings and greater productivity and collaboration.

However, the difference is marked with current or potential customers. Having a direct and personal interaction with them positions you at a point of trust and interest. That is, you can not only satisfy their needs or solve problems, but you can open up or access new customers. Having the ability to research and observe products or services digitally and to do so clearly, quickly and easily influences the purchase decision.

The custom mobile application is available to run instantly. Users or consumers prefer to access your company or business through a mobile application (by touching the icon), which will take them directly to the services or products for which they are interested without having to open a browser, enter web addresses or use search engines. It requires less time and effort.

Influence the minds of customers: It is an advertising tool. The image of your company will be visible at all times with the icon that identifies you. In this way, you can influence the minds of consumers, since you remind the user of your existence, both when they are going to use the mobile application and when they are performing other actions on the terminal.

A mobile application improves the situation of your business. It allows you to always be updated and at the moment. It is a tool through which you can offer users a bonus over the products, services and solutions you offer, for example with offers, special discounts or points, reward and loyalty programs for use.

Customize your brand: Improve the expansion of your business. For this, your mobile application must be of quality, intuitive and be practical, manageable and accessible to consumers. You must define your mobile application well, that is, what are your objectives, the functionality you are looking for, the design, the readability and the most appropriate usability. It is about creating a mobile marketing strategy based on the type of business you have or manage.

Customize your brand and business. You can establish how and what is the best way to interact with your customers, how you can reach new market niches, what active users claim or have suggested, how you can help them to make their experience in your business better ... Think of the final goal it must translate into purchases and satisfaction.

In addition, you can obtain real data about your situation and your target audience. With your own mobile application you can create specific strategies for consumers. That is, you can get user data with their consent to later send much more personalized messages. For example, of offers that are interesting to you based on your searches or interests or offer discounts on services or products that you have previously consumed.

Improve positioning: Of course, you must be clear that changes and technological advances do not stop, so your business or business mobile application must always be updated. Not only in the content but in the code and development. You must adapt the app to the most recent versions of operating systems, as well as take into account suggestions, correct errors, review efficiency and improve usability for our customers and users.

Finally, it improves SEO positioning, since the presence in mobile application stores, such as the App Store, Google Play and Windows Phone Store, generates an increase in the number of organic searches originating from mobile phones.

Users and consumers increasingly use mobile devices to access the Internet and make purchases, so mobile marketing and investment in the development of our own mobile applications for companies or businesses are now a reality.

The apps phones are a communication tool, loyalty, advertising and selling very important. If you have a company, you cannot ignore the investment in the development of your own and personalized mobile application as an effective corporate strategy for the development of your business.